Work at Home Side Gigs: Search Engine Evaluator and Social Media Evaluator

Do you spend a lot of time online or on social media and wonder if you can get paid for it? Great news! There are several companies that do just that! You can earn money by evaluating online and social media content. In jobs like these, you would be responsible for checking the quality of the content presented in search engine results and social media platforms like Facebook and Instagram. The positions are called Search Engine Evaluator and Social Media Evaluator. In this article, we’ll explore what search engine evaluators and social media evaluators do and the skills you’ll need to be one. Keep reading to find out more!

What is Search Engine Evaluation?

To search for information online, we use search engines like Google or Bing. Sometimes the results that are displayed do not match what we are looking for. So we have to change our wording and try again. We may even end up doing that a few times in order to find the right information.

Computer programming is mostly responsible for the types of results returned in a search engine. However, people are necessary to evaluate if the results given are the best match for a user. Search engine evaluation by humans helps ensure that results are exhaustive but accurate and relevant.

What Does a Search Engine Evaluator Do?

A Search Engine Evaluator rates search results as a whole or they rate a specific search result for helpful it is to a user’s search term. They may look at websites, web pages, ads, images, or other types of web content to assess if the result matches what the user is looking for.

Checking the helpfulness of a search result sounds pretty simple. However, search engine companies have designed very specific guidelines to regulate evaluators in determining how useful a result may be. You will need to study these guidelines and be tested on them before being hired as an evaluator.

What are the Requirements to be a Search Engine Evaluator?

No experience is necessary.
Must have a rich or deep familiarity with the culture and current news of the country from which you will be evaluating. Therefore, you must have lived in the country for a few years as well as be able to complete all work there.
Be able to speak and write the native language of the country where you will be evaluating.
Be tech-savvy and a confident internet researcher.
Have a computer (desktop or laptop) and a smartphone.
Have strong and reliable high-speed internet.
Pass the assessment based on the guidelines.

What is Social Media Evaluation?

When you are scrolling through the feed of your social media accounts like Facebook or Instagram, you will find paid or sponsored ads intermingled between your friends’ posts. These ads are not placed randomly but target you specifically based on aspects like your gender, age, location, and online activity.

As with search engine evaluation, computer programming is used to decide where and how those ads are placed in your feeds. However, if you are like me and have ever wondered why Facebook shows you certain ads, you know that the decisions regarding which users want to see which ads should require a human touch.

What Does a Social Media Evaluator Do?

Social Media Evaluators assess the accuracy and relevancy of ads that are placed on social media platforms. Based on factors like those listed above, evaluators decide if an ad matches the interests of people in their own demographic. So you if you think an ad is relevant and accurately matches your interests, then social media platforms believe others like you would like to see the ad as well.

What are the Requirements to be a Social Media Evaluator?

No experience or college degree is necessary.
Must use social media daily.
Must have a rich or deep familiarity with the culture and current news of the country from which you will be evaluating. Therefore, you must have lived in the country for a few years as well as be able to complete all work there.
Be able to speak and write the native language of the country where you will be evaluating.
Have a computer (desktop or laptop) or a smartphone or both.
Have strong and reliable high-speed internet.
Pass any assessments.

3 Companies that Hire Search Engine Evaluators and Social Media Evaluators

Search engine and social media evaluation jobs are usually offered by companies that manage projects for technology clients. To complete the projects, the companies crowdsource the work, which means they hire a group of people to perform the different tasks needed to complete the project. Those people are called crowd workers.

While these companies primarily hire search engine and social media evaluators, they also offer projects and opportunities for other types of skills such as linguistics, transcription, and data collection. Each company’s community of crowd workers makes up a big part of the online gig economy.

Appen

From the Appen website: “We are looking for people from all over the world to participate in some of our many exciting work-from-home opportunities. These opportunities range from simple surveys that can be completed in less than one hour to ongoing projects that last for months or longer. Leverage your social media interest, mobile device savviness, your college degree in linguistics, online research skills, or passion for images, video, or audio. With so many diverse projects, chances are we’ve got something for you.”

To apply, click here https://connect.appen.com/qrp/public/jobs?uref=7bb3a4e9f6eb884777fe5a503e0e0871 to complete their short registration form.